Being a salesperson doesn’t exclusively revolve around selling tangible products. Sometimes, the situation requires you to be flexible and sell services.
There are disadvantages when it comes to selling commodities that may lead you to shift to services. One of these is the fact that your business relies largely on the product. If it fails – if the customers doesn’t like the quality – then that could be it for you. You should be aware that no amount of sales talk can persuade people to buy something they detest.
Marketing services leaves you more in control of things. But, this doesn’t mean it’s an easier task. You still need to equip yourself with the proper ways of selling your services, as it is very different from selling finished products.
I’d like to reiterate that this kind of business is mainly about you – the salesperson. It doesn’t make much of a difference whether you’re a personal shopper, a pet caretaker, babysitter or a writer. The point is that YOU are the commodity.
So what do you need to do? You need to market yourself.
It starts with how you look. Just like tangible products, you need to look fresh and of high quality.You also have to be dependable. Perform what you promised to do excellently.
Time management is another important element. Your job is not like that of a product seller who promotes then ships the commodity to the consumer. Understand that you have limited time to work, so maximize it. See to it that your work load is scheduled properly and stick to the schedule. Plan your workload for the day in advance. Don’t more than you know your time can handle. The next best thing that you can do is to offer your services on another day.
The good thing about this kind of venture is its flexibility, which you have to adapt to. You can’t turn a CD to a flash drive… but from a dog walker, you can turn into a pet care taker. Your flexibility is like offering Kohls promo codes. It’s your treat for them. Adjust to your customers’ needs. However, this is only when you’re confident that you can satisfy those needs. You’ll get more customers if they know that you’re not only an expert on the service, but also adaptable enough to meet their exclusive requests. Most customers are willing to negotiate on the fee just as long as you guarantee that you can do what your promised.
